Academic Work Buick Repositioning Campaign Repositioning Advertising Campaign for the Buick Brand (Academic Work) Description: In this project, myself and 3 others were given the task to create an advertising campaign in which we repositioned the Buick Brand. We focused on the prominence of the logo to create an association between approachable luxury and the brand. Download here: Buick Project The Application of Professional Selling Professional Selling Course Interviews with Professional Salespeople. Description: In the project, I interviewed three professional salespeople. During this interview, I probed each of the interviewees regarding their strategies and day to day tasks while working in the professional selling environment. Among them were the SVP of Sales at the Chicago Office of Greater Technology (XEROX), and CEO of Elexa Consumer Products, a small consumer electronics company that manufactures and distributes high quality mounts for flat panel televisions. Download here: Interview Report Sustainability Project Economical, Social, Environment Sustainability Project in Operational Management. Description: During this project, our team decided to work with the environmentally friendly nonprofit organization Educational Concerns for Hunger Organization. We studied their main initiatives and objectives, competitive priorities, and conducted a thorough analysis on how they operate as a non-for-profit environmentally sustainable organization. Download here: ECHO Report Radio Advertisement Description: The goal of this creative adverting was to create awareness for the Wall Street Journal. Our class was given instructions to use the promotional tool of a free trial subscription to appeal to an audience of people who could potentially be interested in a Wall Street Journal subscription. The following attachment provides our teams outline for the radio advertisement. Download Here: WSJ Radio Ad |
